The Trend Radar database, when combined with the **What’s Anu Newsletter** and Macrotrend Framework, ****offers an alternative trend research solution that is more accessible than subscribing to major providers (i.e. WGSN) or commissioning bespoke reports.
This database collects and catalogs incoming trend signals (interesting articles, design innovations, product launches, brand activations, and more). It’s an ad-hoc research and insights resource based on my own needs as a strategist, and it informs all coverage in the Newsletter.
Trend Radar Database
Explore a sample set of signals from April 2025, here.
To access a six-month preview* covering 500+ signals saved between Jan - June 2025, upgrade to an Annual Subscription of the Newsletter for less than $10/month.
Along with the Trend Radar database preview, annual subscribers receive unlimited access to the What’s Anu Newsletter archive, as well as a **Macrotrend Guide,** which explains the framework and defines all 13 macrotrends in a google slide deck format for easy reference.
The Macrotrend Guide
If you are interested in full access to the Trend Radar database with continued updates throughout the year, sign up for the Research Membership.
The beta* version of this enterprise-level tool is offered at $1200/year. To inquire about group discounts for teams (3+), prorated shorter-term subscriptions ($100/month), and sliding scale rates for freelancers and students, please contact me directly.
Let me know what you think of this concept by filling out this form:
To further support this project, please feel free to share this introduction page and **free sample month of signals** with anyone who you think might be interested in learning more.
Thanks!
Anu