This database collects and catalogs incoming trend signals (interesting articles, design innovations, product launches, brand activations, and more). It’s a simple, yet functional, trend research & cultural insights resource that I developed based on my own strategy needs.
Signals are tagged so that they can be filtered by category (beauty, f&b, travel, etc), macrotrend, and more. The database can also be searched by keyword.
The Trend Radar database, when combined with the **What’s Anu Newsletter** and Macrotrend Framework, ****offers an alternative trend research solution that is more accessible than subscribing to major providers (i.e. WGSN) or commissioning bespoke reports.
Use cases might include seeking inspiration for product innovation or marketing activations, finding case studies & references to build a deck, or identifying cultural insights to inform brand strategy.
Database Sample Month
Explore a sample set of signals from April 2025, here.
Annual Paid Subscribers receive *preview access to the 2025 Trend Radar Database containing 1000+ cataloged signals, for less than $10/month.
Additionally, annual subscribers receive unlimited access to the What’s Anu Newsletter archive, and the complete version of the 2026 Macrotrend Report, which defines and illustrates each of the macrotrends in a google slide deck format for easy reference.
Complete 2026 Macrotrend Report
If you are interested in full access ****to the 2026 Trend Radar Database, with continuous weekly updates throughout the year, sign up for the Research Membership.
The *beta version of this enterprise-level tool is offered at $1200/year. To inquire about group discounts for teams (3+), prorated shorter-term subscriptions ($100/month), and sliding scale rates for freelancers and students, please contact me directly.
Let me know what you think of this concept by filling out this form:
To further support this project, please feel free to share this introduction page and **free sample month of signals** with anyone who you think might be interested in learning more.
Thanks!