This database collects and catalogs incoming trend signals (interesting articles, design innovations, product launches, brand activations, and more). It’s a simple, yet functional, trend research & cultural insights resource that I developed based on my own strategy needs.
Signals are tagged so that they can be filtered by category (beauty, f&b, travel, etc), macrotrend, and more. The database can also be searched by keyword.
The Trend Radar database, when combined with the **What’s Anu Newsletter** and Macrotrend Framework, ****offers an alternative trend research solution that is more accessible than conventional options.
Use cases might include seeking inspiration for product innovation or marketing activations, searching for insights & references to support a concept, or identifying cultural insights to inform brand strategy.
Database Sample Month
Explore a sample set of signals from April 2025, here.
Annual Paid Subscribers receive *preview access to the 2025 Trend Radar Database containing 1000+ cataloged signals, for less than $10/month.
Additionally, annual subscribers receive unlimited access to the What’s Anu Newsletter archive, and the complete version of the 2026 Macrotrend Report, which defines and illustrates each of the macrotrends in a google slide deck format for easy reference.
Complete 2026 Macrotrend Report
If you are interested in full access ****to the 2026 Trend Radar Database, with continuous weekly updates throughout the year, sign up for the Research Membership.
The *beta version of this enterprise-level tool is offered at $1200/year. To inquire about group discounts for teams (3+), prorated shorter-term subscriptions ($100/month), and sliding scale rates for freelancers and students, please contact me directly.
Let me know what you think of this concept by filling out this form:
To further support this project, please feel free to share this introduction page and **free sample month of signals** with anyone who you think might be interested in learning more.
Thanks!